Marketing & Communication Expert
Company Description:
STEP Srl is a benefit company and Innovation Hub based in Treviglio, with a mission to cut 5 million tons of CO2 by 2035 through technological innovation. We are involved in the development of innovative decarbonization projects, contributing to the reduction of the environmental impact of production processes.
Position Description:
We are looking for a Marketing & Communication Expert with at least 3 -5 years of experience, with a strong passion for sustainability and innovation. The person will play a key role in developing and implementing marketing strategy, helping to strengthen brand awareness and engagement with our target audience.
Responsibilities:
- Defining and implementing digital marketing strategy in line with business objectives.
- Content creation and management for website, blog and social media (especially LinkedIn), with a focus on sustainability and innovation issues.
- Planning and development of email marketing campaigns and automations for lead generation.
- STEP event design and planning to improve brand awareness and promote STEP services.
- Management and optimization of advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads) to increase visibility and lead generation.
- Monitoring and analyzing the performance of marketing activities, with periodic reports and optimizations based on data and KPIs.
- SEO & SEM strategy: optimizing content for search engines and managing paid campaigns.
- Collaboration with the business development team to align marketing strategies with market needs and operational support in lead scouting.
- Managing strategic partnerships and collaborations to expand the company’s visibility in the industry.
Requirements:
- Experience of at least 3 – 5 years in marketing in B2B, startup and sustainability and innovation contexts.
- Strong results orientation and ability to work independently.
- Passion for environmental sustainability and technological innovation.
- Advanced skills in digital marketing, SEO, SEM, ADV management and email marketing.
- Experience in managing online advertising campaigns on Google Ads, LinkedIn Ads and Meta Ads.
- Excellent knowledge of marketing automation tools (e.g., HubSpot).
- Analytical skills to monitor and optimize campaign performance.
- Experience in copywriting and storytelling to create high-impact content.
- Basic knowledge of graphics tools (e.g., Canva, Adobe Suite) for creating visual content is a plus.
What we offer:
- RAL: between €30,000 and €38,000 commensurate with experience, with a €5,000 bonus linked to goal achievement.
- Sustainability and Innovation: A passionate and dynamic environment with a strong focus on sustainable innovation. You will have the opportunity to make a difference and be a key player in climate change, contributing concretely to the adoption of innovative solutions in major Italian industries.
- Professional Growth: A key role in defining the marketing strategy of a fast-growing startup with ample opportunities for development and responsibility.
- Flexibility: We believe in team working and sharing experiences and opinions, and we are fond of contamination, but flexibility and working remotely are an important condition, to ensure an excellent work-life balance without rigidity.
Place of work: STEP Tech Park – Treviglio (BG)